A good way to assess AR and VR impact from a digital marketing perspective is to assess them relative to the marketing funnel, beginning with brand awareness building. Both AR and VR offer exciting prospects in terms of building consumer engagement.
The use of Augmented Reality by marketers is not new. Indeed it’s interesting to take a look at what was being said about the marketing potential of the technology some years ago...early iterations of the use of AR for promotional purposes can be traced back to the past decade.
It’s all well and good writing about augmented reality, but what does that really mean? There is such a broad range of technology encompassing different types of reality, so where do you draw the line?